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(SEO)
Search
Engine
Optimisation 
If effective
SEO is important
to you, then you
owe it to
yourself to read
this!
How
is SEO pricing
determined?:
SEO is not really difficult or expensive, but it can be time consuming and people place different values on their time. Some SEO
companies may
also take into account what each client might gain from a great SEO
experience and
charge accordingly,
and I suggest
this is right
and proper. Some
SEO companies
have large
overheads, and
if you are a
business, you
will realise the
significance
this has on
pricing.
I place a very
high value on my
time, but have
little or zero
overheads
because I am
semi retired.
The down side of
this is 'you may
find it
difficult to
reach me as I
holiday LOTS'!
How
did your
competition get
so high the
search engines?:
There could be
many reason for
this. But face
the fact that
SEO is a
lottery, and you
have to be in it
- to win it.
Others just fall on their feet whatever they do, the rest of us have to create our own luck.
I often wonder 'How did they get a first place in Google with rubbish like that', and sometimes I cannot answer that question.
But with SEO in
your website, you
do at least
stack the cards
in your favour.
SEO cons and
fake guarantees:
The SEO industry
is riddled with
websites making
exaggerated
claims and expectations.
Many SEO companies will make ridiculous statements like
"Guaranteed number 1 position in
Google" or
that they have a
special
relationship
with Google!!
Google actually
says on it's
website that 'NO-ONE
can guarantee any
listing
in Google', and
that no-one has
a 'special
relationship'. See
what Google says
here.
Free
Keyword Check:
Before you begin
spending your
'hard earned'
with someone you
don't know or
never met. You
should first get
a taster of
their SEO skills
& service.
You should also
try to speak
with them
personally or at
least some of
their clients. I
offer several
options
including my
free taster ' free keyword check' to see how well your website and chosen keywords rank in the search engines. You may not be performing as badly in the search engines as you first think!
You might only
require my free
'DIY
Guide to SEO'
instead.
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