Search Engine Tips and Tricks
 Bringing you effective SEO strategies and DIY solutions.

"I had no idea what I was doing wrong "
But then I read SEO's tips and tricks page, and it suddenly became clear that I had been wasting my time by using submission websites. Luckily I had not been banned!

 

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SEARCH ENGINE TIPS AND TRICKS:
These tips are based on the most common problems I have seen.

My first advice would be; get a FREE keyword check to see where your website is right now in the SE's.

Make sure your main index page is content rich with text, links and images. Do not use extensive flash, JavaScript navigation and image text.

Never use a 'splash page' or an 'Enter Website' page. Also never use a frameset design.

Don't use keyword stuffing techniques, i.e. doorway pages, repetitive text and invisible text etc.

And always use relevant keywords, i.e. keywords that can be found in your main website body.

If you have to use a database i.e. php or asp, always make sure that you keep it to a minimum, and only use it if you have no other option. Always keep your index and first level pages as static pages, which can then access your database pages.

Don't submit your website until it is ready. Make sure that all pages are full of text and complete, without any 'under construction' stuff.

Don't ever use the free submission programs available on the internet. Whilst there are some that may be good, it's very hard to tell which ones they are.

Submitting to 100's or even 1000's of search engines may possibly get your website black-listed or removed at best. One thing for sure is,  it will simply get your email address on thousands of spammers mailing lists. Here is a good example of the type of search engine submission service you should AVOID at all costs (here).

Also remember that some directories like DMOZ, The Open Directory will only accept one submission, and if you exceed this they will block all your further submissions and drop you to the bottom of the waiting list again.

'Monthly Submission - still necessary?' - Absolutely yes. Google and some others are in the 'we're the biggest and best' war. Others like  DMOZ don't expect frequent submissions but may remove you if you don't keep your website updated with quality and unique content.

Some search engines have maximum tolerances and if you over-submit, they will remove your website!

'Watch those inbounds!' - When another webmaster links to you on their site you need to make sure they place keywords in the linking text (called anchor text).

 


Choosing Good Keyword for your website:

Good Keywords is a free Windows software for finding the perfect set of keywords for your web pages. Knowing the right keywords to target is very important because your site should provide what people are searching for. 

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Good Keywords is completely free. There are no nag screens, no registrations, no advertisements and no payments. We also don't ask for your email address. You may want to check what others say about this software.

 

* Think like your customer, brainstorm and find the perfect target keywords your customers are likely to use while searching the net.
* Find profitable products and ideas. 
* Analyse your competition. 
* Check the progress of your web marketing and advertising efforts to ensure the best return on your investments (ROI).