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Search engine optimisation (SEO) is the process of tweaking the code, text, structure and images in your website thereby making your site more search engine friendly in order to improve its visibility in the natural (organic) search engine listings.
Each website's requirements
is totally different and therefore our services have to be bespoke. However, a typical search engine optimisation campaign will involve re-engineering titles, tags, anchor text, page content and navigational hierarchy. After which, hand-submitting the site to the appropriate search engines and directories and monitoring the results is critical.
As part of our SEO strategy, we'll keep an eye on visitors behaviour, track changes to the search engines' organic listings, and tweak the SEO in your website as required to increase keyword positions.
Making your site search engine friendly has a wealth of advantages, which includes;
Boosts visibility, which in turn delivers increased qualified traffic leading to more business.
Leads to a more intuitive site navigation.
Enhanced visitor experience i.e. content easier to locate, making it easier to commit to a purchase.
Improves cash flow from savings on search engine PPC i.e. Google Adwords, Overture etc
Website analytics are offered in part 3 of our SEO strategy. We'll give you monthly reports on the difference that your search engine optimisation is making to your
business.
SEO
is NOT about
reciprocal
linking:
In
the 'good old
days' Google and
most other
search engines
used links to
determine a
websites
reputation. For
example 1 link =
1 vote of
confidence.
A site's ranking
in Google search
results was and
still is partly
based on
analysis of
those sites that
link to it.
Link-based
analysis is an
extremely useful
way of measuring
a site's value,
and has greatly
improved the
quality of web
search. Both the
quantity and,
more
importantly, the
quality of links
count towards
this rating.
However, some
SEOs and
webmasters
engage in the
practice of
swapping,
sharing, buying
and selling
links, often
disregarding the
quality of the
links, the
sources, and the
long-term impact
it will have on
their sites.
Buying links in
order to improve
a site’s
ranking is in
violation of
Google's
webmaster
guidelines and
can negatively
impact a site's
ranking in
search results.
Google works
hard (very hard)
to ensure that
it fully
discounts links
intended to
manipulate
search engine
results, such as
link exchanges
and purchased
links.
Google
requests, If you
see a site that
is buying or
selling links, let
them know.
They will use
your information
to improve their
algorithmic
detection.
Some
site owners
attempt to
"buy
PageRank™"
in the form of
paid links to
their sites.
There are even
websites whose
sole business is
to sell links.
Buying links to
improve your
websites
PageRank also
violates Googles
quality
guidelines, and
you seriously
risk being
BANNED from the
Google Index.
What
does this mean?
It
means Google and
other search
engines dislike
websites which
attempt to
manipulate
natural listing
by employing
unfair
techniques. If
you are caught
participating,
you WILL be
banned from
Google. Dare you
take this risk?
So
what is the
answer?
It's not rocket
science. Simply
make sure your
website is
presented
correctly,
sometimes called
'Search Engine
Optimisation' or
'SEO'.
This involves
creating clearly
written good
quality content
which represents
your main
keyword phrases.
Link
to this website:
If you found
this article
interesting,
then why not
link to this
website so
others can read
it too?
I prefer you to
link with the
abbreviation
'SEO' and this
is a clear
demonstration of
how links should
really work :)
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